Guides
Concrete answers to the marketing questions that come up right before a Steam launch. Every guide ends with a real, unedited example produced by the generator on this site.
What Marketing an Indie Game Really Costs
The only unavoidable cash cost is Steam's $100 Direct fee. Everything else is either optional, usually a mistake, or paid in hours — here is what each one actually is.
Steam Store Page Admin: Your Game's Backend Explained
Where each part of your Steam store page actually lives in Steamworks, the capsule sizes Valve changed in 2024, and the review lead time that decides your launch date.
Steam Capsule Images: Every Size and Where Each Shows
The four capsule sizes Valve currently requires, where each one appears on Steam, and why the smallest — shown at 120 pixels wide — decides your clicks.
Build an Indie Game Press Kit That Gets You Covered
Learn what to include in an indie game press kit, see examples, and get a template to create one that grabs journalists' attention.
How to Market an Indie Game: A Practical Guide
Learn actionable steps to market your indie game effectively, from building a community to launch day, and boost your game's visibility.